Meet the Founders
Stephen Fitzgerald
FounderStephen is a recognized industry leader in revenue maximization with a focus on direct channels and robust distribution strategies. His data-driven approach, deep understanding of market dynamics, and extensive experience with hospitality technology, direct and third-party distribution as well as digital marketing enable clients to maximize their revenue potential at the lowest possible cost.
Steve’s background includes senior leadership roles at two OTA's (Hotwire and Travelocity), two major hotel chains (Hilton and G6 Hospitality), two large digital marketing companies in the travel industry (Milestone and Sojern), and the Sabre GDS. At Hilton, he headed Global OTA and wholesaler relationships. At G6 Hospitality, - Motel 6 - he headed all OTA relationships, as well as eCommerce, digital marketing, all direct booking channels, including Motel6.com, apps, and the contact center. A key project at G6 involved a redesign and rebuild of the website, leading to significant share shift, conversion, and revenue growth.
Kristin Fitzgerald
FounderKristin Fitzgerald is an experienced and compassionate Digital Marketing Expert. From leading high-end brands with strategy, consultation, implementing SEO, writing and streamlining content, Kristin has a passion for all things digital.
She could build you a website or provide leadership for your in-house or freelance teams. Kristin has a vast knowledge of agency and consultation services. In 2019 she launched her own hospitality company where she led a team of 6 through inception, product roadmap, marketing, technology, established market fit and even pitched VCs. This was one of the most significant learning opportunities she ever had and looks forward to bringing this knowledge into all projects she is involved in.
A Mom, a wife, Kristin cherishes integrity and honest communication around her.